Responsible gambling
Responsible gambling means betting for fun, with money you can afford to lose, and stopping when it stops being fun. Welcome offers involve real-money bets, so only ever stake what you are comfortable losing — a free bet is never a reason to bet more than you planned.

Responsible gambling tools every UK bookmaker offers
- Deposit limits — set a daily, weekly or monthly cap before you start.
- Time-outs — take a break for a day, a week or longer.
- Reality checks — reminders of how long you have been playing.
- Self-exclusion — close your account with one bookmaker for six months or more.
Signs gambling may be becoming a problem
- Spending more than you meant to, or chasing losses.
- Borrowing money or missing bills to gamble.
- Feeling anxious, irritable or secretive about betting.
- Gambling to escape problems or low mood.
If any of these sound familiar, it is worth talking to someone — support is free, confidential and available 24 hours a day. You do not need to be in crisis to call: many people use the helpline simply to talk through how much they are spending, or to get help setting limits that stick. Friends and family members can call for advice too.
How we approach welcome offers
Sign-up offers are designed to be claimed once, with a small qualifying bet. We show the estimated value of every offer so you can see what it is realistically worth, and we never suggest betting more to unlock a bigger bonus. If you ever feel an offer is pushing you to bet more than you intended, simply skip it — there will always be another one.
Free, confidential responsible gambling support
- National Gambling Helpline (run by GamCare): 0808 8020 133, free, 24 hours a day — gamcare.org.uk
- GamStop — block yourself from every UK-licensed gambling site at once: gamstop.co.uk
- BeGambleAware — advice, tools and support: begambleaware.org
- Gamban — software that blocks gambling sites and apps on your devices: gamban.com
Sports Compare is for adults aged 18 and over. We only list bookmakers licensed by the UK Gambling Commission, and we explain the risk of every offer on our how we rate offers page.