How we rate betting offers

This page explains how we rate betting offers on Sports Compare. Every offer is checked by hand against the bookmaker’s own terms and scored on three things: how hard it is to complete, how much of your own money is at risk, and what it is realistically worth.

How we rate betting offers at Sports Compare

Difficulty: how easy the betting offer is to complete

  • Easy — one qualifying bet at ordinary odds, and free bets you can use on anything.
  • Medium — several steps, a promo code, or free bets limited to accumulators or bet builders.
  • Advanced — demanding conditions such as multi-leg accumulators at higher odds, Bet Builder-only qualifying bets or several deposits.

You can browse by difficulty: easy, medium and advanced offers.

Risk: how much of your money is exposed

  • Very low risk — the qualifying bet can be covered (for example by laying it at a betting exchange), so you are very unlikely to lose money.
  • Low risk — a small amount of your own money is exposed.
  • Medium risk High risk — a meaningful part of your stake could be lost.

You can browse offers by risk too: very low risk, low risk and medium risk.

Estimated value: why we rate betting offers on value

The estimated value is what the offer is typically worth to a customer once the free bets are used, allowing for the fact that free bet stakes are not returned with winnings. It is always lower than the headline amount — that is the point: it lets you compare offers honestly. Our guide to how free bets work shows the maths.

How offers are ordered and kept up to date

Lists are ordered by estimated value unless you choose another sort. Commercial relationships never change a rating or a position; we may earn a commission if you sign up through our links, which pays for the site. Offers are re-checked regularly and each page shows when it was last checked. Offers can change or end without notice, so always read the full terms on the bookmaker’s site before depositing.

We only list bookmakers licensed by the UK Gambling Commission. If you spot an offer that has changed, tell us and we will update it.